Fortunately, one class of business analytics tools can help you take more control over how your employees work—and garner more insights into their productivity: email monitoring tools and software. Email monitoring tools and software may be especially helpful for several reasons:.
Because there are so many angles at which to view and consider email, there are many styles of email monitoring tools and software to choose from. For example, you could go with an all-around tool that helps you analyze email habits and behaviors, a productivity-based tool that helps employees identify and master their productivity habits, or an email tool designed specifically to help salespeople improve their success rate.
These tools function high-level, allowing you to track email habits and both uncover and address problematic areas of work:.
Our own tool, EmailAnalytics is one of the most comprehensive tools on this list. With it, your communication hiccups and productivity pain points will stick out like sore thumbs.
With it, you can analyze your sent emails in terms of volume, open rates, reply rates, click-through rates CTRs , and pageviews.
It also comes with several other nifty features to assist in the sales process , like email automation and integration with SalesForce. The following tools may not provide you with the all-encompassing statistics that the email monitoring tools in the preceding section did, but they will allow you to monitor your email activity in one form or another. The common thread in this group is a focus on productivity and efficiency, so you and your employees can learn more about your habits and improve them over time :.
Boomerang for Gmail comes with a number of features, many of which can help you identify your areas of weakness and improve upon them, and many of which can make your life easier. While tools like EmailAnalytics are focused on big-picture statistics, Mailstrom exists to help employees figure out what their inbox looks like right now—and then clean it up.
You can then filter messages by factors like subject, sender, time, and size to clear out the emails that are only getting in your way, and not adding any real value to your job. How many lists are you currently subscribed to? What about your employees? This productivity tool has a variety of labels to place your emails in.
These labels include Travel, Finance, Subscriptions, and more. With one click you can have your inbox instantly organized in the way you see fit. Clean Your Inbox Manage your mailbox overloaded with unwanted emails more efficiently.
Best Email Tools to Boost Your Productivity As a business owner, you may not be aware that your email management tools could be hurting your business. You can specify Other emails to be moved to the Focused inbox by right-clicking and selecting Move to Focused. There's also a Microsoft To Do add-on that lets you schedule tasks and create repeatable to-do lists with a few clicks from the taskbar.
You won't really find many bells or whistles here—which, for plenty of people, is perfect for your inbox. Windows Mail Pricing : Free. Microsoft Outlook. Since the '90s, Microsoft Outlook has been the go-to email client for businesses large and small. It's a sophisticated platform with many advanced features, but it's still relatively easy to use. And when bundled with Microsoft Office —a suite of several dozen productivity apps including Word, Excel, PowerPoint, and SharePoint, among others—it makes for a powerful platform.
For any business that wants to buy one email client and never look back, Outlook is that platform. To start, you get a handful of themes and seemingly limitless options for organizing all of the functions within the UI. That includes customizing the horizontal top menu the Ribbon , which contains all your commands for performing tasks. You can add any of hundreds of command options for quick access based on your preferences. And there are hundreds of third-party integrations called Add-Ins to customize your experience.
Note that Business Basic does not include the desktop client. Kiwi for Gmail. If you want your Gmail experience replicated in an email client, Kiwi for Gmail brings that—and then some. Not only does it provide the same Gmail UI you're used to, but it also lets you work on all your Google apps without leaving the client—no opening files in new browser windows.
Once you connect, your Google Workspace is automatically loaded into the UI on the left sidebar next to your familiar Gmail inbox. From there, it's just a click to open Docs, Sheets, and Slides. Because it's designed to mirror the Gmail experience, Kiwi doesn't provide many additional productivity tools or customization options, but they do offer integrations with Zoom, Grammarly, Boomerang, and a handful of others.
It has more features than any other email client with the exception of Outlook, so learning what each does will take some time. But I found many of the common features, like setting up filters, folders, and rules, were self-explanatory. For the harder bits, the company's support and forum section is excellent. Then all your data messages, address books, configuration files will be sent and stored encrypted. You'll get a warning if an attachment has a double extension for example, photo.
You can select a light or dark theme and from there, fine-tune the UI's menu and toolbar to include only what you want. Format what appears, such as commands, the font, and the colors in messages. You can change almost any field or box you're in by right-clicking and selecting Preferences in the menu. The MailTicker provides a running stock-like ticker on your screen for all unread emails.
The ticker's speed and colors can be customized, and you can drag or hide it anywhere on your screen. SmartBat lets you make notes on simple text files like a digital notepad or diary. And the QR code generator lets you quickly generate a code from text, emails, and about anything else within an email. The best advice I can offer is to download a bunch of these and try them out—they all have free trials, and they're all easy to set up.
Since you'll spend a lot of time in the app you choose, you want to be sure it's the right one. This article was originally published in March by Joseph Yaker. Chris is a writer and business professional with 25 years of experience in a variety of roles.
It has tools for email marketers of all levels of experience, so you can use this platform to build a list from scratch, manage multiple lists, create a newsletter based on a template, or fully customize your own designs.
With automated workflows, automatic responses, and other tools that trigger based on conditional prompts, you can spend less time actively working on your email marketing campaigns, and more time studying their results and making high-level tweaks.
Be sure to see our list of the best email automation software tools! As you might have guessed from the name, Drip is all about helping business owners plan, coordinate, and automate their drip email campaigns. This email management software tools helps you customize emails for first-time customers, loyal customers, people who leave their shopping carts, and more. For example, there are also dozens of browser plugins you could use, designed to help you catch grammatical errors, have access to more shortcuts, or improve your phrasing as you type.
There are countless built-in Gmail tools that can help you stay organized, integrate with other Google tools, and create tasks based on the emails you receive. And of course, there are thousands of project management, task management, and CRM software tools that feature Gmail integrations as well. You can ask your developer for help with integration. For this, start with EmailAnalytics. Sign up for a free trial today! In , he founded a marketing agency that appeared on the Inc. Thanks for the informative article.
I am looking for an application that would allow clients to schedule the receipt of emails. In other words, client would subscribe to an informational email service.
Can you suggest a good option? While it seems like a simple idea, am having considerable difficulty finding. Would very much appreciate any direction that you might provide. Your email address will not be published. Share 1. Email Management Software Tools for Analytics 1. EmailAnalytics 2.
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